How Do You Kick Ass Today


This question is what I asked a client yesterday that runs a video production company where he specializes is nature documentaries. He was struggling with going to a 3-day conference where most of the attendees would be his ideal customer. He wrestled with the idea because he was thinking too small. Instead of feeling like a badass he was thinking about survival.

In this day in age, you cannot have a survival mindset; you must be the aggressor and go after life. Play offensively and not defensively. You have to make shit happen and not wait for it to come to you.

I asked him how does he kick ass and go big as hell? He said to go to the conference. Awesome now how do you pay for it? He said I could pay for it now or wait for business to come in then pay for it.

All I said was how do you go big as hell right now? He said pay for it now. How do you find the money after you have spent it to replenish your funds I asked?

We then spent the next 10 minutes brainstorming high vibe, high energy ways to go big. We talked about guerilla tactics like going to his favorite restaurant and creating a quick documentary about the restaurant. Grabbing the manager or owner telling them you are filming a documentary and get them on film. Edit the crap out the video posting it to Facebook and tagging everyone in the video.

We talked about going to events where his key target clients are and taking his camera. Then walk up to his target ask for an interview and turn it into a blog and vlog post tagging that individual and anyone else he met at the event.

To kick ass today, you have to stop thinking small. Think about the most audacious crazy thing you can do to go big as hell and get seen. Being a badass is about not giving a damn what other people think and doing the things that scare you.

You got this I have faith in you. I see that inner badass trying to come out. Rip off the duct tape wrapped around your spirit and Run Like Hell.